Friday, May 19, 2017

Marketing & Communications Officer Jobs in Rwanda



Reports To:
Resident Representative
Location:
Kigali, Rwanda

GENERAL DESCRIPTION
The Marketing & Communications Officer is responsible for the development and implementation of cohesive marketing strategies that grow audience share, funding, and advance UmC’s brand and mission. The Marketing & Communications Officer works closely with the Resident Representativ
e, and Creative Teams, as well as working closely with the Director of Marketing & Communications at PMC-Headquarters. The Marketing and Communications Officer oversees three essential responsibilities:
1. Increase audience share and drive public demand for UmC entertainment
The Marketing and Communications Officer develops and implements promotional plans for UmC’s dramas and other activities, working closely with media outlets, UmC formative research, the UmCResident Representative, and UmC creative teams. He/She develops a timeline of activities that outline deliverables with clear objectives and budgets. He/She is responsible for implementation and evaluation of those deliverables.
2. Drive demand and increase funding for UmC interventions on social and environmental issues
The Marketing and Communications Officer develops and grows relationships with current and prospective funders and partners, ranging from government entities to health facilities to UN agencies to NGOs, working closely with the Resident Representative, Monitoring and Evaluation Officer, and external entities. He/She is responsible for continually finding and creating multi-media stories of UmC’s impact, documenting impact on individual listeners’, partners (such as clinic attendance or attitudes of clients), and popular opinion.
3. Manage the UmC and PMC brand to control how it’s perceived in the market
The Marketing and Communications Officer develops and advances UmC’s brand and mission by continually learning about UmC’s audiences, understanding how UmC is perceived in the market, and protecting the integrity of UmC’s products — by working with UmC staff internally to understand and articulate UmC and it’s value proposition, ensuring UmC’s marketing promises match deliverables, and ensuring visual and verbal consistency across all materials and presentations.
DUTIES AND RESPONSIBILITIES
  • In harmony with other strategic planning, develop and implement promotion plans for UmC’s dramas and other in-country activities; monitor and evaluate according to goals, timelines, and budget
  • Oversee brand to ensureUmC’s image and value propositionacross all materials and presentations
  • Conceptualize and create dynamic messages, activities, and materials for a variety of audiences
    • Research, write, and design print and digital materials, including presentations or talking points, brochures, posters, websites, billboards, promotional packets, etc.
    • Work closely with Creative, Research, and Leadership on specific and overall initiatives
    • Work closely with UmC-Headquarters Director of Marketing and Communications to ensure all marketing and communications activities are aligned with mission and vision and to provide stories from the field for Headquarters’ activities
    • Document, photograph, and videotape events, listeners, production, etc.
    • Maintain social media accounts
  • Develop and alignmarketing budgets in collaboration with financial officer
  • Develop media contacts; write and distribute press releases;participate in interviews and speaking events; assist appropriate UmC personnel for speaking events
  • Ensure in-country team understandsUmC’s brand, audiences, value proposition, and marketing and communication objectives and activities
  • Track and categorizeefforts; regularly send updates and materials to headquarters; Assist the Resident Representative to prepare reports on promotional activities to submit to UmC headquarters, government counterparts, donors and project partners, as needed
  • Keep abreast of social and behavior change communications, international development, UmC’s social issues, and private and public funding sectors
  • Keep abreast of advances in marketing and communications strategy and technology
  • Work on issues extensions activities and coordinating experts and work with media outlets
  • Lead public relations effort in Umurage Communication for Development.
QUALIFICATIONS
  • A minimum of a bachelor’s degree in communications, marketing, social science and journalism (advanced degree preferred)
  • A minimum of 2 years’ experience in the design, management, and implementation of marketing and communications strategy
  • Strong organizational and personnel skills, and the ability to meet deadlines
  • Excellent writing and oral communication skills
  • Strong knowledge of graphic design preferred
  • Strong knowledge of Adobe Creative Cloud and MS Office preferred
  • Strong knowledge of website architecture and content strategy preferred
  • Knowledge of HTML, CSS, and experience with WordPress preferred
  • Proficiency inEnglish preferred
NOTE: Interested candidates should send applications letter, CV and Degree(s) to kayirangwa@populationmedia.org, copy to: uwizeye@populationmedia.org by Monday 22rd May 2017 at 5 pm Kigali time.

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